Open houses are a staple of traditional real estate. They offer an opportunity to take a tour and connect with real estate professionals. There is some debate among real estate agents on whether or not an open house is a worthwhile pursuit. Some say it’s a waste of time. But other real estate agents love them as an opportunity to connect with potential clients as well as give the general public a chance to tour the property without the hassle of booking an individual appointment. Are you thinking about planning an open house? Here’s how to run an open house effectively.
There are certain properties that lend themselves better to open house events. All sellers can plan one if they decide it’s worth it with their realtor. But if you fit into any of these categories, it’s possible that an open house will be that much more beneficial for you.
Basically, you should do an open house if you have a rare home in a high-demand area. The more in-demand, the more beneficial putting on an open house will be. It could drum up some healthy competition and score you higher offers to pick from.
An open house offers both the seller and seller’s agent many wonderful benefits.
Running an open house helps to increase initial visibility and potentially shorten your selling process. With more eyes on your property, it could help to shorten your home’s time on the market and get money in your pocket quicker.
Open houses encourage those who may not have considered your property to easily take a look without too much of a commitment. Maybe the neighborhood isn’t exactly what they had in mind or they’re not completely sold on what your home has to offer. These individuals will be able to tour your home, no strings attached. They may find that they love it in person and make an offer.
If you want to prove that your home is a step above your neighbors’ homes and other listings nearby, an open house can help showcase that. These sorts of events are a perfect way to show off the features and amenities of your home.
If you decide to run an open house, you should make sure your efforts are well worth it. It won’t do you any favors to throw together a poorly planned event and fail to wow your guests. Follow these tips to create the ideal open house experience.
Prepare the home for buyers. Your property must be tour-ready when open house day arrives. Don’t make the mistake of glossing over important finishing touches such as mowing the lawn, completing small repairs, or painting the front door.
Clean and declutter. Give the entire home a deep clean before open house day. You’ll want to get into all the nooks and crannies. Vacuum, mop, wipe down the baseboards, dust all the surfaces – you want the home to be spotless.
Depersonalize the space. You want your guests to have a blank canvas to project their life on. Be sure to take down family photos and create a somewhat general interior design theme. This will make it easier for them to see themself in the space.
Promote your event. Your open house won’t promote itself! Your real estate agent will likely take the reins when it comes to spreading the word about your open house. They will make sure it’s listed on sites like Zillow, Trulia, and realtor.com. They will also feature it on social media. You should do the same if you’re on social media. You never know who might be looking for a home in your network.
Steer clear of the house. You want to give potential buyers room to explore. No one wants to feel like someone’s watching them as they tour a home. Be sure you, your children, and any pets are away from the property on open house day. Your agent will handle the ins-and-outs of the event and keep track of any viable leads.
Be ready to move fast. This is good advice for anyone listing their home in a seller’s market. A buyer may make an offer on the same day they attend your open house – especially if they see lots of other potential buyers milling around. Homes spent an average 18 days on the market in February of 2022. You have to prepare yourself for a speedy process once you put your home on the market and spread the word.
The time of day you plan your open house can make or break the entire event. It’s important that you pick a time that plenty of people will be available. If not, your real estate agent might be sitting around an empty house with a whole plate of cookies to themself. Weekends are typically a safe bet for an open house. In fact, 75 percent of real estate agents chose Sunday as the best day to host an open house.
The first step in the home buying process is finding a trustworthy real estate agent to team up with. I would be happy to help you list, market, and sell your St. Augustine home. If you have any questions at all about getting the ball rolling, please reach out. I’m willing and able to help your selling experience move smoothly from start to finish.